Our
(His)Story
Get to Know Us
Seacraft Paints was founded a few years ago, building on nearly 25 years of expertise from our parent company, Global AutoCoat, a long-standing leader in the coatings industry and now part of the GAC Group. Though young, Seacraft Paints carries the legacy of quality, innovation, and trust established by Global AutoCoat, enabling us to serve Western Australia’s marine, automotive, and industrial sectors with confidence. Our team of knowledgeable professionals is dedicated to delivering exceptional products and service, ensuring our clients have access to the latest in marine-grade coatings and expert advice tailored to their needs. From new boat owners to seasoned repair specialists, we’re here to help you keep your vessel in peak condition.
The One-Stop Shop for Maritime Enthusiasts
At Seacraft Paints, we're dedicated to serving the needs of the marine sector in Western Australia and beyond. Our extensive selection of high-quality brands is tailored to vessels of all sizes and designs, from small pleasure craft to Superyachts. Additionally, we offer a wide range of automotive, industrial, and protective coatings, as well as abrasives, tapes, and other ancillary products, all of which are readily available in-store.
Our team of highly trained professionals has extensive knowledge of the marine repair and coatings industry, as well as related products. We strive to exceed our customers' expectations by providing exceptional products and services, regardless of the scale of the project.
Our friendly and experienced staff is always eager to share their expertise and offer advice on the best solutions to meet your individual requirements. We take pride in guiding our customers through the process, ensuring a successful outcome every time.
Our
Values
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Customer Focus - Make our customers the primary focus of action.
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Ownership Mindset – Assume Ownership for outcomes and path to get there.
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Get Results – Ensures Implementation and delivery of results.
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Embrace Change – Embraces and Facilitates change.
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Inspire – Motivate team towards success.
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Build Capability – Grows the capacity of individuals, teams, and the organization to meet future challenges.
Our
Vision
Seacraft Paints goal is to be the premier solution provider for the Marine Coatings Industry, meeting the needs of the commercial and recreational sectors, supported by our range of world class products.
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Our goal is to remain competitive, versatile and react quickly to our customers’ needs, developing the best solution possible whilst innovating constantly to meet changing market conditions.
We Understand Boats
At Seacraft Paints, we know the importance of every part of your vessel, from the keel to the propellers. Whether you’re looking to protect your hull with top-grade antifoul coatings, apply primers to prepare surfaces for a flawless finish, or enhance your boat’s shine with premium wax, we’ve got you covered. Our range includes products designed specifically for marine environments, ensuring that every inch of your boat—whether it’s above or below the waterline—remains in peak condition. From maintaining propellers for optimal performance to protecting your boat’s keel with durable coatings, we provide solutions that help you sail smoothly, season after season.
Dependability
At Seacraft Paints, dependability is at the core of what we do. As a local company with deep roots in the marine industry, we’ve built our reputation on trust and reliability. Our customers know they can count on us for expert advice, high-quality products, and unwavering support throughout their projects—whether it’s routine maintenance or a major refit. We stand by our products and services to ensure you get results that last.
Affordability
We believe in providing top-tier marine coatings and products at prices that make sense. At Seacraft Paints, affordability doesn’t mean compromising on quality. As a local business, we understand the importance of offering competitive prices to meet the needs of our community. Whether you’re a recreational boater or a professional, our extensive range of products ensures there’s always a cost-effective solution available.
Availability
When you need products fast, we’ve got you covered. With our store conveniently located in Western Australia, Seacraft Paints offers immediate access to a wide range of marine, automotive, and industrial coatings, as well as all the essential accessories. Our shelves are stocked with everything you need, ready to go when you are, ensuring that you never face downtime waiting for supplies.